Senior Media Buyer & Performance Marketing Strategist
Since 2018, I’ve been managing paid media from small test budgets to large-scale campaigns, helping brands across the region turn ad spend into predictable, profitable growth.
Who I Am
Abdulrhman Attia — 7+ years of hands-on performance marketing.
- Started in 2018, growing from small budgets to large multi-channel accounts.
- Worked with both large corporates (e.g., e&) and fast-moving startups.
- Comfortable wearing multiple hats: strategist, buyer, analyst, and sometimes creative lead.
- Obsessed with measurable impact, ROAS, and building systems that scale.
What Makes Me Different
Not just a media buyer — a full-funnel performance partner.
- Strong grasp of copywriting — I know which messages sell and which don’t.
- Build and test high-converting landing pages with structured A/B experiments.
- Understand creative strategy, user psychology, and how they translate into CTR and CVR.
- Make decisions based on numbers, not guesses — every test has a hypothesis and a goal.
Industries I’ve Driven Results In
Diverse market experience that sharpens targeting, messaging, and funnel design.
E-commerce
- Scaled multiple online stores through full-funnel Meta, TikTok, and Google campaigns.
- Focused on AOV growth, LTV, and sustainable acquisition costs.
Manufacturing (Aman Doors)
- Built digital presence from zero into a strong, always-on lead engine.
- Delivered millions in revenue with structured performance funnels.
Real Estate (Marbiia)
- Launched high-impact video campaigns on TikTok and Meta.
- Generated high-intent property leads with optimized CPL and strong creative angles.
Education (Quality Leaders Academy)
- Performance funnels similar to Coursera-style models.
- Webinars, lead magnets, and conversion-focused campaigns for paid programs.
Health & Fitness
- Supplements e-commerce and diet programs.
- Tested hooks around transformation, trust, and proof to improve CVR.
Other Verticals
- Flexible and quick to learn new industries and customer journeys.
- Apply the same performance framework to any market or product.
What I Do Best
Three pillars that define my work as a senior media buyer.
Performance Media Buying
- Design and manage full-funnel campaigns across Meta, TikTok, Google & more.
- Scale from testing budgets to high-volume spend without losing control of CPA.
- Advanced retargeting and audience segmentation for maximum efficiency.
Creative & Conversion Strategy
- Write performance-focused ad copy and creative hooks.
- Plan and brief video concepts that align with platform behavior.
- Build and optimize landing pages with A/B testing on layouts, offers, and messaging.
Analytics & Optimization
- Read data beyond surface-level metrics to understand the real story.
- Use testing roadmaps and iteration cycles to keep improving ROAS.
- Provide clear reporting and strategic recommendations for founders & teams.
My Competitive Edge
Corporate discipline meets startup speed — with a full-funnel mindset.
- Experience in large organizations like e& taught me structure, governance, and working with big teams & budgets.
- Startup experience trained me to move fast, wear multiple hats, and focus on impact, not vanity metrics.
- I can build a performance system from scratch, fix a broken funnel, or step into an existing setup and scale it responsibly.
Portfolio · Case Study
Aman Doors – Performance Overview
Our strongest performance marketing and digital growth case — from zero presence to a multi-million SAR revenue engine.
Account Snapshot
- Monthly Ad Spend: ~10,000 SAR
- Marketing Fees: 9,000 SAR / month
- Campaign Types: Lead generation & brand awareness across META, TikTok & Google.
Key Achievements
- Built a complete digital footprint from scratch across all major platforms.
- Created dozens of high-quality video assets and creatives to boost engagement.
- Delivered a stable, qualified lead flow through performance campaigns.
- Maintained strong ROAS with continuous optimization.
Current Status
- Ongoing monthly operations with consistent results.
- Healthy, sustainable cost-per-lead on all active funnels.
- Continuous brand growth and expansion into new digital territories.
- Our top success case so far.
META – Facebook & Instagram Performance
Built a strong META presence from scratch, driving millions of views and tens of thousands of high-intent visits to the website.
| Metric | ||
|---|---|---|
| Views | 1.6M | 99.5K |
| Reach | 1.5M | 945.7K |
| Content Interactions | 7.1K | 378 |
| Link Clicks | 25.5K | 9.1K |
| Website Visits | 22.3K | 25.5K |
| Follows | 2.3K | 281 |
TikTok – Organic Growth
Explosive organic reach and strong community interaction built around short-form content.
Google Search – Organic Visibility
From no presence to first-page visibility and thousands of organic clicks for core keywords.
TikTok Ads – Lead Generation (Performance Marketing)
Paid performance engine focused on qualified leads at a very competitive cost per conversion.
Business impact: average reported revenue from Aman’s sales team is 200K+ SAR per month, exceeding 2.4M SAR in yearly revenue influenced by our marketing efforts.
Since we started working together, we have generated over 6M SAR in total revenue with an accumulated marketing spend of around 300K SAR — a long-term ROAS that proves the strength of this partnership.
Marbiia Real Estate – Performance Overview
A high-performance real estate lead generation case study — combining viral TikTok content, data-driven targeting, and a strong creative strategy to deliver outstanding results in a competitive market.
- Monthly Ad Spend (TikTok): Major campaign at 22,079.19 SAR
- Previous Meta Spend: 77,436.99 SAR accumulated
- Campaign Types: Lead generation, luxury property video creatives
- Market: Al-Taif – Luxury villas & high-end property buyers
- Generated 1,020 qualified real estate leads from a single TikTok campaign.
- Achieved viral performance on the featured villa ad with thousands of interactions.
- Reduced CPC to 1.58 SAR using optimized audience & creative testing.
- Delivered more than 2.1M impressions and 13,998 high-intent clicks.
- Strong ongoing demand for luxury properties generated via TikTok.
- Healthy and sustainable cost-per-lead (~21.65 SAR) for high-ticket units.
- Video content validated as the primary growth engine for this account.
- One of our top-performing real estate performance case studies.
TikTok Lead Generation – Performance Breakdown
Lead generation campaign using a high-impact video creative to promote a luxury villa listing in Taif.
| Metric | Value |
|---|---|
| Spend | 22,079.19 SAR |
| Cost per Conversion | 21.65 SAR |
| CPC (Destination) | 1.58 SAR |
| Impressions | 2,122,107 |
| CTR (Destination) | 0.66% |
| Clicks (Destination) | 13,998 |
| Conversions (Leads) | 1,020 |
Meta Ads – Messaging Campaign Performance
Before shifting focus to TikTok, Meta campaigns were used to build awareness and generate direct WhatsApp inquiries for Marbiia Real Estate.
| Metric | Total Value |
|---|---|
| Total Spend | 77,436.99 SAR |
| Total Impressions | 11,811,253 |
| Total Reach | 3,799,588 |
| Total Messaging Leads | 5,635 |
Featured TikTok Video – Engagement Highlights
The main villa video not only converted into leads, but also performed as a strong branding asset with heavy interaction from the local audience.
| Engagement Metric | Result |
|---|---|
| Likes | 7,241 |
| Comments | 452 |
| Shares | 1,195 |
| Saves | 1,792 |
Business Impact & Real Results
- Large volume of verified buyer inquiries for high-end properties in Taif.
- Validated TikTok as a primary performance channel for real estate lead generation.
- Delivered high-ticket leads at an efficient cost of ~21.65 SAR per lead.
- Generated millions of impressions across Meta and TikTok, boosting long-term brand equity.
- Positioned Marbiia Real Estate as a recognizable name in the luxury property segment.
Abdulrhman Attia
Digital Marketing Manager
Performance-focused digital marketer with 5+ years of experience in paid media, social media management, and content strategy — building funnels that turn clicks into qualified leads.
Professional Summary
I am a digital marketing specialist with 5+ years of experience in performance marketing, social media management, and content strategy. I aim to contribute to a results-driven team by leveraging data, creativity, and technology to build strong brand presence and generate qualified leads.
Work Experience
Responsible for the full digital brand direction and social media presence: creating marketing strategies, managing paid ads campaigns, building content plans, and handling performance budgets. Automate customer service, deliver daily leads to the sales team, and analyze ROAS based on sales reports for continuous optimization.
Managed paid ads campaigns and performance budgets for real estate projects. Delivered qualified daily leads to the sales team and optimized campaigns based on ROAS and sales reports.
Delivered training and one-on-one coaching for new technical support staff, ensuring understanding of company policies, procedures, and products. Designed evaluation processes to monitor progress and drive continuous improvement.
Responded to customer inquiries via email and chat, troubleshooting technical issues and providing high-quality customer experience.
Built content strategy and calendars for daily social media management, growing engagement and brand visibility. Led community management and handled audience interactions.
Wrote content for social media posts and supported community engagement for scientific training programs.
Case Studies in Numbers
At Aman Doors, generated over 6M SAR in revenue with just 150K SAR ad spend, maintaining a lean monthly budget of 8K SAR while driving consistent lead flow and brand growth.
At Marbiia Developer, led campaigns with 80K SAR ad spend, successfully selling 20 real estate units valued at 1.4M SAR each, achieving 28M SAR in sales for the project within six months.